Coaching

As leaders, we often focus on the "business" strategy to grow our companies.  We focus on how we can: sell more, market differently, add product lines, differentiate ourselves in the marketplace, increase prices, and lower costs - all to get us to our exit plan or sell our business to the highest bidder

Do you have the right people, in the right roles, doing the right things, in the right way? 

 What is your People Strategy?

What leaders often overlook is that it is our people that get us to that end goal.  It is our people that sell more, market differently, manage the product lines, and differentiate us in the marketplace - making us scalable, profitable and saleable.

Your People Strategy is a major factor in the success of your company. We help you define the roles needed to execute on your business strategy, ensure those in the role know what is expected of them so you can create an accountable culture, and further create a hiring strategy that gets you the "right" people, who are diverse, aligned with your values, and fit both the role and your intentional culture.

DEFINE

First you must define the Role and Responsibilities of the job, including skills required for success and the traits needed to fit the culture and the team.

​ALIGN

The role must align with the strategy and overall needs of the company and its Vision.

​HIRE

Hiring the right person for the role, the culture, and the team are keys to the success of the person and the company.  

INSPIRE

Each person is unique and it requires insight to manage and lead the varying needs of each.  Leading a person or a team requires that same insight so that you can inspire action.

 Building an Intentional Culture

What would it feel like if you had a culture built on accountability? 

A well-designed culture that aligned the strategy of the company with the people in the company. 

A culture where leaders have time to lead because employees know what to do, how to do it, and are empowered to make meaningful decisions.

A culture where everyone understands their role in the success of the vision, the team, and the project.

 Predictive Index

The Predictive Index is a Talent Optimization Platform that provides data-driven insights to design, hire, inspire, an build high-performing teams

How to Fascinate Assessment

The How to Fascinate Assessment provides detailed insight into how you connect, communicate, and are perceived by others when you are your best self...when you are fascinating!

Kind Words

  • “I have heard Julia speak in larger groups, worked with her in small groups and coached one on one with her; Julia never disappoints. It's as if she always knows just what to say, when to say it, and calls you to action. What I admire about Julia is she is real and she is smart. She has a business background and worked in business (outside of her own), coaching with her first a woman and then as a business woman is meaningful to me. I would highly recommend working with Julia.”

    Patty Bedley - Senior Vice President, Commercial Lender

  • “Julia offered a very clear and refreshing approach to process development. I immediately wanted to bring this knowledge back to my team to increase their chances for success!”

    Kevin J. Brady - Founder, TruPark Asset Parking Management

  • “Julia Aquino is an experienced life and business coach who is perfect for the motivated individual that wants to see real impact of true change in their lives. What Julia teaches is simple but not easy. She helps you realize it can be easier than you thought and most importantly, achievable. I highly recommend Julia Aquino to individuals and corporations alike.”

    Carmen Feinberg - Executive Advisor, Growth Cultures LLC

  • “Julia Aquino-Serrano has an acute ability to hear everything one says, then drill down to the heart of the issue immediately. Her insight is invaluable and has literally changed my path in my career more than once. I have hired Julia personally, for my company and for organizations in which I’m involved. She is an amazing woman.”

    Traci Miller - Miller Construction SVP, Shareholder

  • "After 17 years in business, I finally needed help in growing and managing my Architectural Firm. Julia has provided insight and guidance on developing a managing team and defining our strategy. This work is changing our firm culture in a positive way. She is a pleasure to work with and we continue to grow with her coaching."

    Chris Zimmerman, CPZ Architects

  • “I had the opportunity to see Julia speak at the National Women In Roofing, CREW and Boma-Miami, she was amazing! Her energy and enthusiasm coupled with engaging exercises that got us to interact and was awesome. She took the time to share her experiences and put them into our everyday lives. Words to describe Julia, Empowering and motivational! I have taken her tools and applied them in my personal and professional life. I would highly recommend Julia to anyone looking to get their leadership team engaged.”

    Judi Sweet

  • "Julia is a confident and charismatic leader who approaches her coaching, consulting, and speaking with a healthy balance of expertise, candor, and kindness. You have no choice, but to grow from every interaction with Julia!"

    Graciela Valdes - Women’s Council, GFLCC

  • “In She Strategy, Julia grabs you right from the very first words and you are hooked and drawn in to look at your own life and reflection. This is not another book – it’s a movement!”

    Laurie Ann Murabito - Speaker, Author, Coach

  • “Julia’s insight, guidance, and engaging facilitation skills really moved our programs to the next level. Her energy, enthusiasm, and ability to engage, inspire and educate is remarkable…Julia is an outstanding facilitator.”

    Leadership Broward, Director, Leadership Programs

  • “As a speaker, Julia’s energy is contagious, and her topics are insightful and thought-provoking. I highly recommend that you get to one of her events.”

    Graciela Valdes

  • "I am so grateful for Julia's Plan Your Way to Success Workshop. It made me look deep inside myself to see where I was not living up to my own goals and potential. I have so much more to give and I am now on a more powerful path to accomplish one of my major goals. Thank you, Julia, for the push I needed."

    Jeanette Alston-Watkins