Clarity that enables purposeful scale.

You're scaling your company. Revenue is growing. Complexity is increasing. And somewhere along the way, leading your business started to feel harder than it should.

Julia Aquino provides fractional CFO & COO leadership and executive coaching for growth-stage companies, helping leaders scale with clarity and confidence.

  • Leadership can be hard. Clarity makes it easier.

  • Scaling a business can be hard. Alignment makes it easier.

  • Making decisions can be hard. Trusted data makes it easier.

  • Building accountability can be hard. Defined processes and roles make it easier.

  • Turning strategy into execution can be hard. Operational clarity makes it easier.

You didn't build your company to spend your days drowning in data you don't trust, managing teams that aren't aligned, or making decisions without the insight you need.

Growth without clarity stretches teams, muddles decision-making, and creates strain—financial, operational,and personal. Leaders work harder. Teams become less productive. And everything feels heavier instead ofeasier.

Intentional growth feels different.

It's grounded in vision. Guided by data. Supported by clearly defined processes. And reinforced throughaccountability and strong leadership.

That's the work Julia does with founders, CEOs, and leadership teams.

Fractional CFO & COO

Fractional CFO & COO services for companies scaling with intention

Strategic leadership that brings clarity to your financials, operations, and execution. Hands-on, senior-levelsupport for founder-led and growth-stage companies navigating complexity and building foundations forsustainable scale.

Coaching

Executive coaching that turns clarity into aligned action

Coaching at the intersection of leadership development and strategic thinking. For CEOs and executives whoare scaling companies, feeling the weight of growth, and want both personal clarity and organizational impact.

Speaking

Conversations that move leaders and teams to action

Grounded, insightful talks on leadership, strategy, accountability, and what it really takes to lead throughgrowth. Julia creates conversations that help people come home to their truth—and act from it.

What Changes When You Work with Julia

You can expect:

Clearer, faster decision-making backed by data you trust

Aligned leadership teams that execute with less friction and stay aligned as complexity increases

Accountable cultures where ownership is clearly defined and deeply felt

Sustainable growth that's manageable to lead, not exhausting to maintain

Leadership and growth can be hard. Clarity makes them easier to lead.

Meet Julia Aquino

With over 30 years of executive experience, Julia has led finance, operations, and strategy at every stage of business—from startups to companies scaling toward $100M and beyond.

What sets her work apart is how she connects the dots between data, systems, and leadership behavior. Julia helps businesses build infrastructure for scale while also supporting the leaders who carry the weight of that growth.

Whether in an embedded CFO/COO role, a strategic coaching partnership, or a company-wide initiative, Julia works side by side with leadership teams to build clarity, alignment, and momentum.

Ready to Scale with Clarity?

If your company is growing—and you want that growth to feel intentional, aligned, and sustainable—let's talk.