Fractional CFO & COO 

Consulting 

Executive leadership for companies scaling with intention

How You Grow Matters.

Most companies grow because they must. Investors require it, the market requires it, our definition of success requires it.

Demand increases. Revenue follows. Headcount expands. Growth is necessary. But growth on its own doesn’t make a company stronger.

I’ve seen it many times: growth without clarity and accountability stretches teams, muddies decision-making, and creates financial and operational strain. Leaders work harder, teams get less productive, and things feel heavier instead of easier.

Intentional growth feels different.

It’s grounded in vision. Guided by data. Supported by clearly defined and effective processes. And reinforced through accountability and strong teams.

Building sustainable, aligned company growth - that’s the work I do as a Fractional CFO & COO.

What Intentional Growth Means

Growth for the sake of growth doesn’t change companies.
Growth aligned to vision, values, and strategy does.

Where you're going

CFO-led strategy, data, and operations consulting focused on alignment and foundations for scale.

Who you serve

Executive coaching focused on clarity, confidence, and intentional leadership.

Today vs tomorrow

Grounded, insightful talks on leadership, strategy, accountability, and data-informed decision-making.

Resource allocation

Grounded, insightful talks on leadership, strategy, accountability, and data-informed decision-making.

My role is to help leadership teams slow the right things down, speed the right things up, and stay aligned as the company scales.

Alignment Is a Strategic Action

When alignment is real, leaders stop reacting and teams stop guessing

At its core, alignment means getting the right people—aligned with the culture and vision—in the right seats, where the role truly fits how they create value. From there, teams take aligned action, making day-to-day decisions that support the company’s direction rather than pulling against it.

Alignment shows up in:

  • A clearly defined and communicated Vision

  • The metrics you track

  • The decisions leaders make

  • How teams prioritize their work

  • What gets measured and rewarded—and what doesn’t

Alignment isn’t a concept.
It’s a strategic action reflected in everyday behavior

Accountability makes Alignment Stick

When accountability is clearly defined and deeply owned, organizations become more resilient. This is often the difference between companies that grow and companies that grow strong.

When leaders are clear, consistent, and aligned in their expectations, accountability becomes a source of confidence rather than pressure. People know what’s expected of them, how success is measured, and where they have ownership and impact. That clarity allows teams to rise up, take responsibility, and do the right thing—even when it’s hard.

Accountability drives:

The right action at the right time

Better customer experiences

Stronger follow-through and ownership

Teams that feel grounded, trusted, and supported

Where the Work Starts

Data should create understanding, not noise.

Metrics

Define the metrics that actually matter and lead to scale and growth.

Insights

Use numbers as a common language for decision-making.

Action

Structure and process. Clear roles, ownership, and expectations.

My role is to help leadership teams slow the right things down, speed the right things up, and stay aligned as the company scales.

What a Fractional CFO & COO Looks Like in Practice

Fractional doesn’t mean distant or advisory-only.

It means senior-level leadership, applied intentionally.

This is hands-on, collaborative work—focused on helping the business operate better, not just plan better.

I work alongside founders and leadership teams to:

  • Bring clarity to financial and operational performance

  • Align strategy with execution

  • Design processes that support scale

  • Clarify decision rights and ownership

  • Build accountability systems that support people and results

What Changes When Growth Becomes Intentional

When everything feels urgent, it’s hard to know what actually is urgent. This is where intentional leadership changes the trajectory. When growth is intentional and aligned, organizations stop reacting and start leading.

The work we do together helps organizations move from reactive growth to intentional scale by creating clarity where it matters most.

When these elements are aligned, growth becomes far more manageable and far more effective.

That shift includes:

  • Turning revenue growth into profitable, sustainable performance

  • Adding people with clear roles, ownership, and purpose

  • Defining a focused set of metrics that drive the right behavior

  • Moving from reactive decision-making to intentional execution

  • Aligning leadership intent with day-to-day actions across teams

  • Building accountability that feels clear, fair, and deeply owned

What Clients Experience

When growth is intentional and aligned, organizations experience:

  • Clearer, more confident decision-making

  • Healthier revenue growth and financial discipline

  • Stronger execution with less friction

  • Aligned leadership teams that stay aligned as complexity increases

  • Accountability that supports people instead of burning them out

Leadership and growth can be hard.
Clarity makes them easier to lead.

Who This Work is For

Founder-led and growth-stage companies up to $100M

CEOs and leadership teams navigating scale or change

Organizations that want growth to serve their vision and values.

It’s not a fit for teams looking for quick fixes or surface-level advice.

Let’s discuss what you’re building

If your company is growing and you want that growth to feel intentional, aligned, and sustainable—I’d be glad to talk.

Contact Julia